This is my third look at the downfall of Sonder. You may wonder why I give so much attention to one failed startup. The reason is simple. I write for the people who keep this industry alive. The hoteliers, the managers, the room attendants, the engineers, the chefs. The ones who carry the load every
What the Sonder Collapse Means for Your Career in Hospitality Read More »
A deep dive into Sonder’s bankruptcy and Marriott fallout. What went wrong, and what is the lesson for hoteliers. By Helmut H. Meckelburg Sonder’s story has reached its denouement in a Chapter 7 liquidation. Its operations are silent, its guests stranded, and a pivotal partnership with Marriott lies in ruins. My own career has followed
Sonder Collapse After Marriott Cuts Ties Read More »
The Rise and Fall of a High-Profile and failed Partnership: A Lesson in Leadership and Accountability and who should be fired In August 2024, Marriott International announced a long-term licensing agreement with Sonder Holdings, a tech-driven lodging startup known for its stylish, apartment-style accommodations. This startup is ambitious, but unproven. The deal promised over 9,000
The Marriott–Sonder Deal – Corporate Failure with Human Fall Out Read More »
Imagine this: you walk into the room, shake hands, smile — and within two minutes, the interviewer has already decided whether you’re a serious contender or just another name on the list. Two minutes. That’s how long it takes to make or break a first impression in an interview. I have interviewed thousands of candidates
How to Impress a Recruiter in 2 Minutes Read More »
