This is my third look at the downfall of Sonder. You may wonder why I give so much attention to one failed startup. The reason is simple. I write for the people who keep this industry alive. The hoteliers, the managers, the room attendants, the engineers, the chefs. The ones who carry the load every […]
What the Sonder Collapse Means for Your Career in Hospitality Read More »
A deep dive into Sonder’s bankruptcy and Marriott fallout. What went wrong, and what is the lesson for hoteliers. By Helmut H. Meckelburg Sonder’s story has reached its denouement in a Chapter 7 liquidation. Its operations are silent, its guests stranded, and a pivotal partnership with Marriott lies in ruins. My own career has followed
Sonder Collapse After Marriott Cuts Ties Read More »
The Rise and Fall of a High-Profile and failed Partnership: A Lesson in Leadership and Accountability and who should be fired In August 2024, Marriott International announced a long-term licensing agreement with Sonder Holdings, a tech-driven lodging startup known for its stylish, apartment-style accommodations. This startup is ambitious, but unproven. The deal promised over 9,000
The Marriott–Sonder Deal – Corporate Failure with Human Fall Out Read More »
Imagine this: you walk into the room, shake hands, smile — and within two minutes, the interviewer has already decided whether you’re a serious contender or just another name on the list. Two minutes. That’s how long it takes to make or break a first impression in an interview. I have interviewed thousands of candidates
How to Impress a Recruiter in 2 Minutes Read More »
